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Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
20 results found
| no | title | author | magazine | year | volume | issue | page(s) | type |
| 1 | An example of decentralization at the level of a multinational group |
Petersen, Jack |
1972 |
1 | 3 |
p. 287-297 11 p. |
article |
|
| 2 | A prescriptive method for rating models |
Spitz, A.Edward |
1972 |
1 | 3 |
p. 358-361 4 p. |
article |
|
| 3 | Economies of scale and the form of the production function |
Drew, M.W. |
1972 |
1 | 3 |
p. 372-373 2 p. |
article |
|
| 4 | Effective industrial selling |
Lloyd, R.A. |
1972 |
1 | 3 |
p. 374-375 2 p. |
article |
|
| 5 | Fifth E.C.M.R.A. Conference |
Marsden, P. |
1972 |
1 | 3 |
p. 363-366 4 p. |
article |
|
| 6 | Horizons of marketing research |
Williams, L.A. |
1972 |
1 | 3 |
p. 367-369 3 p. |
article |
|
| 7 | Identifying problems in industrial marketing research |
Nielsen, Orla |
1972 |
1 | 3 |
p. 354-357 4 p. |
article |
|
| 8 | Industrial cost controls |
Marsden, P. |
1972 |
1 | 3 |
p. 372- 1 p. |
article |
|
| 9 | Marketing a new industrial good: A case study |
Littler, D.A. |
1972 |
1 | 3 |
p. 299-307 9 p. |
article |
|
| 10 | Marketing in underdeveloped economies |
Eid, Nimr |
1972 |
1 | 3 |
p. 347-352 6 p. |
article |
|
| 11 | Marketing research and the “technological breakthrough”: Some case studies (1960–1970) |
Krätschmar, Thomas |
1972 |
1 | 3 |
p. 269-277 9 p. |
article |
|
| 12 | Measuring industrial markets: Uses and limitations of available data for market measurement |
Goodman, Charles S. |
1972 |
1 | 3 |
p. 279-286 8 p. |
article |
|
| 13 | Media planning |
Markham, Vic |
1972 |
1 | 3 |
p. 373-374 2 p. |
article |
|
| 14 | Report: The technological forecasting division of EVAF |
Brookes, L.G. |
1972 |
1 | 3 |
p. 370-371 2 p. |
article |
|
| 15 | Research notes |
1972 |
1 | 3 |
p. 353- 1 p. |
article |
||
| 16 | Technique documentation |
1972 |
1 | 3 |
p. 376-385 10 p. |
article |
||
| 17 | The case of the pulled plasterboard |
Fox, Harold W. |
1972 |
1 | 3 |
p. 315-322 8 p. |
article |
|
| 18 | The effects of product perception on industrial buyer behavior |
Parket, I.Robert |
1972 |
1 | 3 |
p. 339-345 7 p. |
article |
|
| 19 | The marketing approach and its systemic implications |
Demetrescu, Mihai C. |
1972 |
1 | 3 |
p. 323-338 16 p. |
article |
|
| 20 | The modern methods of documentation offered to marketing |
Chaumier, Jacques |
1972 |
1 | 3 |
p. 309-314 6 p. |
article |
20 results found