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  You must have clicked on this ad by mistake! Data-driven identification of accidental clicks on mobile ads with applications to advertiser cost discounting and click-through rate prediction
 
 
Title: You must have clicked on this ad by mistake! Data-driven identification of accidental clicks on mobile ads with applications to advertiser cost discounting and click-through rate prediction
Author: Tolomei, Gabriele
Lalmas, Mounia
Farahat, Ayman
Haines, Andrew
Appeared in: International journal of data science and analytics
Paging: Volume 7 (2018) nr. 1 pages 53-66
Year: 2018
Contents:
Publisher: Springer International Publishing, Cham
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 5 of 5 found articles
 
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