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                                       Details for article 7 of 8 found articles
 
 
  Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression
 
 
Title: Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression
Author: Arora, Nilesh
Prashar, Sanjeev
Parsad, Chandan
Tata, Sai Vijay
Appeared in: Decision
Paging: Volume 46 (2019) nr. 3 pages 179-195
Year: 2019
Contents:
Publisher: Springer India, New Delhi
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 7 of 8 found articles
 
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