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Details for article 4 of 8 found articles
| Title: |
Marketing strategy model: A conceptual framework for micro-enterprises |
| Author: |
Liao, Chin-Nung Hung, Ju-Yao Kao, Hsin Wu, Chang-Jen |
| Appeared in: |
Human systems management |
| Paging: | Volume 33 (2014) nr. 4 pages 199-206 |
| Year: |
2014-12-02 |
| Contents: |
Small and medium enterprises (SMEs) play an important role in the technology innovation and economic development of most countries all over the world. This paper develops a marketing strategy model for MEs under resources and capabilities point of view. The contribution of this paper is to introduce conceptual of marketing strategy including cost-leadership, focus cost-leadership, cost-leadership and differentiation, differentiation, and focus differentiation can help the MEs' owners/managers to reach business goals. Recommendations are offered regarding the relevance of this research for MEs managements and suggestions are provided for future research in this area. |
| Publisher: |
IOS Press |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 4 of 8 found articles
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