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| Titel: |
Gestão da Cooperação Empresa-Universidade: o Caso de uma Multinacional Brasileira |
| Auteur: |
Priscila Rezende da Costa Geciane Silveira Porto Diogenes Feldhaus |
| Verschenen in: |
RAC: Revista de Administraç¯ao Contempor¯anea |
| Paginering: | Jaargang 14 (2010) nr. 1 pagina's 100-121 |
| Jaar: |
2010 |
| Inhoud: |
This paper aims to examine how a Brazilian multinational manages cooperation with external sources of technology, such as universities and research institutes. To achieve this, qualitative research of a descriptive nature was performed and the case study method was used. Empresa Brasileira de Compressores [Embraco] was studied in depth. The survey results showed that Embraco manages cooperation with external sources of technology following a formal pattern of management, integrated by eleven administrative practices that are linearly processed. These management practices are basically carried out sequentially in three stages: the predevelopment of cooperation stage, which is the project definition, the partner selection and the activity planning; the cooperation development stage, in which contracts are signed, the infrastructure is organized and activities are implemented and monitored; and the cooperation post-development stage in which the activities are evaluated, knowledge is transferred and intellectual property is guaranteed. Only monitoring and evaluation practices tend to occur more dynamically through the cooperation process. |
| Uitgever: |
ANPAD - Associação Nacional dos Programas de Pós-graduação em Administração (provided by DOAJ) |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 5 van 10 gevonden artikelen
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