The Globalization of Indian Hindi Movie Industry = Globalizacija hindujske filmske industrije
Titel:
The Globalization of Indian Hindi Movie Industry = Globalizacija hindujske filmske industrije
Auteur:
Rajesh K. Pillania
Verschenen in:
Management
Paginering:
Jaargang 3 (2008) nr. 2 pagina's 115-123
Jaar:
2008
Inhoud:
Indian movie industry, notably Bollywood, has come a long way in the last two centuries. All in all, it has been a long story of nearly nine decades, with the early shaky screen images having been turned into a multi-pronged and vast economic empire. Today it is the biggest movie industry in the world in terms of number of films. The industry has produced approximately 27,000 feature films and thousands of documented short films. Having established itself as an industry and being duly recognized as one, the Indian popular cinema has over its course made a lot of progress in almost all areas, such as retail infrastructure, financing, marketing and distribution. With a huge spread of Indian diaspora and the growth of Brand India, it has made inroads in the international market. In fact, in the recent past, the export sales of many Indian movies were higher than the domestic sales. The industry has made progress in all four aspects of globalization, (i.e., goods/services, capital, technology and people). In the future in order to get a big market share and give Hollywood a run for its money, however, the industry needs to put in a lot of money and effort, particularly in the international marketing and distribution.
Uitgever:
University of Primorska, Faculty of Management (provided by DOAJ)
Tijdschrift beschrijving