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  Marketing of non-wood forest products: Case study of the enterprise for forest mushroom processing
 
 
Titel: Marketing of non-wood forest products: Case study of the enterprise for forest mushroom processing
Auteur: Keča Ljiljana
Ranković Nenad
Radosavljević Tomislav
Verschenen in: Glasnik Šumarskog Fakulteta
Paginering: Jaargang 2009 (2009) nr. 100 pagina's 111-128
Jaar: 2009
Inhoud: Under the impact of climate changes it is increasingly obvious that forestry should rely more strongly on the multi­functional character of the managed resources. In addition to wood, there is a series of non­wood products and services offered by forests. Non­wood forest products and services consist of various fruits of forest trees and shrubs, mushrooms, various objects made of non­wood material, and especially forest social services, such as recreation, tourism, hunting, photo­safari, etc. This paper presents a marketing analysis on the example of the enterprise dealing with the purchase, processing and sale of wild mushrooms and products made of mushrooms. The study applies a modern methodological approach implemented in similar researches.
Uitgever: Faculty of Forestry (provided by DOAJ)
Bronbestand: Elektronische Wetenschappelijke Tijdschriften
 
 

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