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Details van artikel 9 van 10 gevonden artikelen
| Titel: |
THE ROLE OF PUBLIC RELATIONS IN PROMOTING AGROTOURISTIC SERVICES IN ROMANIA |
| Auteur: |
IASMINA PAUNCHICI T. IANCU |
| Verschenen in: |
Lucrări stiinţifice. Management agricol |
| Paginering: | Jaargang X (2008) nr. 4 pagina's 21-26 |
| Jaar: |
2008 |
| Inhoud: |
The agro-tourism appeared from the need to escape in quiet spaces, beyond the crowd from the big urban centers or from the much promoted touring resorts. The agro-tourism promotes the specificity of some rural areas which vary from one region to another. They are extremely generous geographical spaces, more or less large, where the leisure is combined with the recreation, the walks, the practical activities, the reading, etc. Here appears a marketing instrument very important for the promotion of the Romanian agro-tourism and this is the public relations. So, the public relations represent a genuine communication mean in order to promote the services from the agro-tourism domain. The public relations represent an efficient mean to inform the consumer about the existence of some services and about supplying some information concerning these services taking into consideration the present tendency of continuous increase of the communication costs. |
| Uitgever: |
Universitatea de Ştiinţe Agricole şi Medicină Veterinară a Banatului Timişoara (provided by DOAJ) |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 9 van 10 gevonden artikelen
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