THE BEHAVIOUR OF THE MODERN CONSUMER FOR THE MILLING AND BAKERY PRODUCTS
Titel:
THE BEHAVIOUR OF THE MODERN CONSUMER FOR THE MILLING AND BAKERY PRODUCTS
Auteur:
MARA TURNEANU I. PETROMAN
Verschenen in:
Lucrări stiinţifice. Management agricol
Paginering:
Jaargang XI (2009) nr. 2 pagina's 377-382
Jaar:
2009
Inhoud:
The products resulted from cereal grinding are destined to human consume, being base elements for all consumer categories and also materials for different industrial sectors. The harmlessness of these products is extremely important for the securing and maintaining the health of the human organism. Any producer that wishes the growth of the market quota of the products that he makes must establish a firm policy to secure consume safety so that his products will not affect the consumer’s health and will be appreciated and implicitly will be requested on the market. In this way the managerial team of the milling and bakery unit must elaborate a safety policy for aliments that needs to have the following: -To respect the rules of the good practice guide for the safety of products resulted from cereal grinding (GHP, GMP) and to apply HACCP plans; - To project and implement a management system of aliment safety based on the HACCP method. On the grocery products market – flour, corn flour, and semolina – will remain in competition only the ones who will invest in the production capacities, and so the great players will remain. Influenced by the buying and consume behaviour, the market of grocery products – flour, corn flour and semolina – is on an ascendant trend, demonstrated by the presence on this category of producers that act on a national level and also of those present only at a regional level. Dominated in a proportion of 70% of the principal five – six big players, the Romanian market of grocery products, steps forward by a strong competitive character. At a geographical region level there are numerous small local players, producers or packers that enjoy a good notoriety in their coverage area. The last years show a volume drop of the flour category and a growth of the corn flour request, semolina being a complementary secondary product.
Uitgever:
Universitatea de Ştiinţe Agricole şi Medicină Veterinară a Banatului Timişoara (provided by DOAJ)
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