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| Titel: |
MARKETING IMPROVEMENTS THROUGH SCENARIOS |
| Auteur: |
R. CURETEANU ARGENTINA CURETEANU |
| Verschenen in: |
Lucrări stiinţifice. Management agricol |
| Paginering: | Jaargang XI (2009) nr. 2 pagina's 147-152 |
| Jaar: |
2009 |
| Inhoud: |
A strategic problem for many organizations is how to ensure that their product development and marketing effort is designed with maximum insight, and executed with creativity and discipline. And while many organizations use scenarios for strategic thinking and testing, management development or public policy, their use in marketing is still not well explored. To some degree, this is because the scenarios normally used in marketing, and the way they are employed, are both significantly different from other applications. |
| Uitgever: |
Universitatea de Ştiinţe Agricole şi Medicină Veterinară a Banatului Timişoara (provided by DOAJ) |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
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