|
| << previous | next >> |
Journal description
All volumes of the corresponding journal
All issues of the corresponding volume
All articles of the corresponding issues
Details for article 49 of 60 found articles
| Title: |
Service Quality Measurement in Indian Retail Banking Sector: CA Approach |
| Author: |
J. Clement Sudhahar D. Israel M. Selvam |
| Appeared in: |
Journal of applied sciences |
| Paging: | Volume 6 (2006) nr. 11 pages 2377-2385 |
| Year: |
2006 |
| Contents: |
The present study on Service Quality (SERVQUAL) holds that SERVQUAL primarily determines the customer value which in turn contributes to the customer retention and loyalty. Realising the paramount role of SERVQUAL in services marketing, more specifically in a customer intensive industry like Retail Banking, Allred (2001) has developed a comprehensive scale to measure service quality in banking sector. In this empirical study,, applying the scale developed by Allred, a perceptual map on a set of retail banks in India is drawn through a sophisticated multivariate non-parametric technique called Correspondence Analysis. |
| Publisher: |
Asian Network for Scientific Information (provided by DOAJ) |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 49 of 60 found articles
| << previous | next >> |