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| Titel: |
STRATEJİK DÜŞÜNMEDEKİ KESKİN VİRAJ YA DA SOYUT VARLIKLARIN ZAFERİ: STRATEJİ HARİTALARI = THE HAIRPIN BEND OF STRATEGIC THOUGHT OR VICTORY OF INTANGIBLE ASSETS: STRATEGY MAPS |
| Auteur: |
Tamer KEÇECİOĞLU |
| Verschenen in: |
Ege akademik bakis |
| Paginering: | Jaargang 8 (2008) nr. 2 pagina's 469-485 |
| Jaar: |
2008 |
| Inhoud: |
Recently, the concept of “strategy” has become important in business literature again. The implementation of strategy is as important as its formulation process. Strategy describes how a value can be created for shareholders. As more than 75 percent of market value of businesses composed of their intangible assets, it’s very important to give a holistic approach to strategy. In this study, it is aimed to open different perspectives to strategic thought by approaching it with four different views in the context of cause and effect relations. |
| Uitgever: |
Ege University, Faculty of Economics and Administrative Sciences (provided by DOAJ) |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
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