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| Titel: |
RELATIONSHIP AMONG BRANDING, CAREER DEVELOPMENT AND TOURISM EDUCATION: AN IMPLICATION FROM TURKEY |
| Auteur: |
Murat Selim SELVI Cengiz DEMIR |
| Verschenen in: |
Ege akademik bakis |
| Paginering: | Jaargang 7 (2007) nr. 2 pagina's 391-411 |
| Jaar: |
2007 |
| Inhoud: |
The purpose of this study was to investigate possible impacts of branding of hotel enterprises on the career development of students in tourism education. A questionnaire was used to collect empirical data. The population of the research included the 3rd and 4th year students. Four tourism education institutions were selected and 450 students participated in the survey. Overall 392 valid questionnaires were taken into considerations. This paper reports the majority of thestudents have negative views and expectations and attitudes towards the tourism industry in Turkey. The findings show that a branded hotel enterprise can make significant contribution in helping students of tourism and hospitality management education professional approach to the industry in a more professional way and to solution of the most important problems suffered in relation to the hotel workmentioned in the context. |
| Uitgever: |
Ege University, Faculty of Economics and Administrative Sciences (provided by DOAJ) |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 15 van 19 gevonden artikelen
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