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Details for article 5 of 11 found articles
| Title: |
DONDURULMUŞ HAZIR YEMEK SATIN ALAN TÜKETİCİLERİN ÖZELLİKLERİNİ BELİRLEMEYE YÖNELİK ARAŞTIRMA |
| Author: |
Cenk Arsun YÜKSEL |
| Appeared in: |
Ege akademik bakis |
| Paging: | Volume 2 (2002) nr. 1 pages 91-102 |
| Year: |
2002 |
| Contents: |
The overall goal of this descriptive study was todetermine users of frozen meal according to theirreasons of purchase and to find variables whichidentify these consumer segments. Data werecollected from Istanbul, Kadıkoy a sample of 240consumers by using a face to face questionnaire. Atfirst, Cluster Analysis was used in order to reachthe first objective mentioned above and thanANOVA was used to reach the second objective.This study intends to summarize conclusions of thecluster analysis run for identifying these foursegments according to the reasons for purchasingfrozen meals and also to summarize conclusions ofthe ANOVA run for identifying consumer profile of these four segments. |
| Publisher: |
Ege University, Faculty of Economics and Administrative Sciences (provided by DOAJ) |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 5 of 11 found articles
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