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Details for article 32 of 99 found articles
| Title: |
GIDA ÜRÜNLERİ SATIN ALMA DAVRANIŞINDA AMBALAJIN ROLÜ = THE ROLE OF PACKAGING IN THE PURCHASING DECISION OF FOOD PRODUCTS |
| Author: |
Füsun GÖKALP |
| Appeared in: |
Ege akademik bakis |
| Paging: | Volume 7 (2007) nr. 1 pages 79-97 |
| Year: |
2007 |
| Contents: |
The importance of packaging is growing in the competitive markets of packagedfood products. Packaging seems to be the most important factor in purchasedecisions made at the point of sale, where it becomes an essential part of theselling process. Packaged food products are moving into ever largersupermarkets and hypermarkets. With the move to self-service retail formats,packaging increases its key characteristics as the ‘salesman on the shelf’ at thepoint of sale. This research utilized a survey methodology to understand howpackaging plays a role in consumers’ purchase decision of the food products.The survey research was conducted in Izmir. As a result of the research it wasrealized that consumers prefer packaged food products to the unpackaged ones as they think packaged ones are healthier compared to the unpackaged onesbut at the same time they think packaging increases the price of the products. |
| Publisher: |
Ege University, Faculty of Economics and Administrative Sciences (provided by DOAJ) |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 32 of 99 found articles
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