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| Titel: |
Revenue Management in Make-To-Order Manufacturing: Case Study of Capacity Control at ThyssenKrupp VDM |
| Auteur: |
André Hintsches Thomas S. Spengler Thomas Volling Kai Wittek Gerald Priegnitz |
| Verschenen in: |
Business research |
| Paginering: | Jaargang 3 (2010) nr. 2 pagina's 173-190 |
| Jaar: |
2010 |
| Inhoud: |
While revenue management (RM) is traditionally considered a tool of service operations, RM shows considerable potential for application in manufacturing operations. The typical challenges in make-to-order manufacturing are fixed manufacturing capacities and a great variety in offered products, going along with pronounced fluctuations in demand and profitability. Since Harris and Pinder in the mid-90s, numerous papers have furthered the understanding of RM theory in this environment. Nevertheless, results to be expected from applying the developed methods to a practical industry setting have yet to be reported. To this end, this paper investigates a possible application of RM at ThyssenKrupp VDM, leading to considerable improvements in several areas. |
| Uitgever: |
Verband der Hochschullehrer für Betriebswirtschaft e.V. (provided by DOAJ) |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 7 van 10 gevonden artikelen
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