|
| << vorige | volgende >> |
Tijdschrift beschrijving
Alle jaargangen van het bijbehorende tijdschrift
Alle afleveringen van het bijbehorende jaargang
Alle artikelen van de bijbehorende aflevering
Details van artikel 7 van 10 gevonden artikelen
| Titel: |
Tariff-Specific Preferences and Their Influence on Price Sensitivity |
| Auteur: |
Agnieszka Wolk Bernd Skiera |
| Verschenen in: |
Business research |
| Paginering: | Jaargang 3 (2010) nr. 1 pagina's 70-80 |
| Jaar: |
2010 |
| Inhoud: |
For many services, consumers can choose among a range of optional tariffs that differ in their access and usage prices. Recent studies indicate that tariff-specific preferences may lead consumers to choose a tariff that does not minimize their expected billing rate. This study analyzes how tariff-specific preferences influence the responsiveness of consumers’ usage and tariff choice to changes in price. We show that consumer heterogeneity in tariff-specific preferences leads to heterogeneity in their sensitivity to price changes. Specifically, consumers with tariff-specific preferences are less sensitive to price increases of their preferred tariff than other consumers. Our results provide an additional reason why firms should offer multiple tariffs rather than a uniform nonlinear pricing plan to extract maximum consumer surplus. |
| Uitgever: |
Verband der Hochschullehrer für Betriebswirtschaft e.V. (provided by DOAJ) |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 7 van 10 gevonden artikelen
| << vorige | volgende >> |