Appropriation of Wireless Technology: Direct Impacting Factors on the Youth`s Adoption Intention and Usage of the Wireless Application Protocol Phone
Titel:
Appropriation of Wireless Technology: Direct Impacting Factors on the Youth`s Adoption Intention and Usage of the Wireless Application Protocol Phone
Auteur:
Sanghyun Kim
Verschenen in:
Information technology journal
Paginering:
Jaargang 7 (2008) nr. 8 pagina's 1116-1124
Jaar:
2008
Inhoud:
The main purpose of this study is to suggest a research model that empirically investigates factors impacting the youth`s adoption intention and usage of wireless technology. More people are turning to wireless technology as similar trend as when PC was introduced to the market. Most of the wireless technologies are initially used for business purposes. Now, these technologies are more common for our daily-life reasons for various purposes, such as communication, information surfing, protection, etc. Particularly, the youth`s adoption of the Wireless Application Protocol (WAP) phone has rapidly increased. Unlike adults, the youth have different reasons of using a WAP phone. However, a study on the adoption of a WAP phone using the youth as a study subject is a scant. Therefore, this study suggests a research model empirically investigating factors impacting the youth`s adoption intention and usage of wireless technology; WAP phone in this study. The research model was developed based on the well-known Technology acceptance model and adds new additions and casual relations, such as Perceived safety, Enjoyment and Peer influence. The data, collected from 327 subjects, were tested against the model. The results of the study showed that all variables in the research model had a significant influence on other variables. The implications of the findings suggest a new theoretical framework for future IS/IT research and offer suggestions that the marketer of wireless technology should consider regarding the technology.
Uitgever:
Asian Network for Scientific Information (provided by DOAJ)
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