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Details van artikel 10 van 13 gevonden artikelen
| Titel: |
The application of marketing management in the heat energy industry as a possible solution of the energy policy targets |
| Auteur: |
Natália Bránska |
| Verschenen in: |
Acta Montanistica Slovaka |
| Paginering: | Jaargang 11 (2006) nr. 2 pagina's 172-176 |
| Jaar: |
2006 |
| Inhoud: |
The principles of the free market are permeating very slowly to the Slovak economy. Especially the big enterprises which were for many years at the monopoly position should change their behavior at the market and accept the new marketing management trends. The article focuses on the energy industry, specifically the heat energy. In general, it describes the actual situation in the energy industry, allocates the problems and gives the proposals of the possible solutions. The article describes a posibility of applying the marketing management to help solve such problems as the liberalization and competitiveness on the energy market, the reduction of the energy consuption and others. The second part of the article gives a general view to the industrial marketing, especially the principles of the marketing management. |
| Uitgever: |
Technical University of Kosice, the Faculty of Mining, Ecology, Process Control and Geotechnologies (F BERG) |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 10 van 13 gevonden artikelen
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