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| Titel: |
Time, Price, and Advanced Booking of Hotel Rooms |
| Auteur: |
Schwartz, Zvi |
| Verschenen in: |
International journal of hospitality and tourism administration |
| Paginering: | Jaargang 9 (2008) nr. 2 pagina's 128-146 |
| Jaar: |
2008-05-20 |
| Inhoud: |
The effectiveness of revenue management systems has diminished in recent years due to the systems' inability to address the increasing complication of online deal-seeking behavior. To restore their efficiency, one must first understand the changes in advanced-booking behavior and their implications. This study expands the consumer booking model by addressing the impact of time-before-the-date-of-stay and exploring the implication for the hotel's pricing/marketing strategies. The findings underscore the urgent need for empirical research on timing by showing that the predictions of the advanced-booking model, and consequently the effectiveness of RM systems, depend on the actual patterns over time. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 5 van 5 gevonden artikelen
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