|
| << vorige | volgende >> |
Tijdschrift beschrijving
Alle jaargangen van het bijbehorende tijdschrift
Alle afleveringen van het bijbehorende jaargang
Alle artikelen van de bijbehorende aflevering
Details van artikel 15 van 31 gevonden artikelen
| Titel: |
Hotel Marketing Managers' Responses to Ethical Dilemmas |
| Auteur: |
Beck, Jeffrey A. Lazer, William Schmidgall, Raymond |
| Verschenen in: |
International journal of hospitality and tourism administration |
| Paginering: | Jaargang 8 (2007) nr. 3 pagina's 35-48 |
| Jaar: |
2007-08-07 |
| Inhoud: |
This research concerns the perceptions and decisions of lodging sales and marketing executives in dealing with ethical marketing issues. Respondents were given ten vignettes, representing ethical dilemmas in the five categories of ethical behavior (coercion and control, personal integrity, physical environment, paternalism, and conflict of interest) identified by previous researchers. They were first asked to determine whether each issue was a question of ethics or not. Next, the respondents were asked what action they would take given the dilemma. The findings did not reveal any consistent pattern of respondent perceptions or actions. All of the vignettes embodied ethical choices. Results indicate a need for lodging sales and marketing executives to develop and adhere to ethical guidelines for the unique situations they face. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 15 van 31 gevonden artikelen
| << vorige | volgende >> |