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Details for article 12 of 49 found articles
| Title: |
Evaluating Value-Added Lodging Web Sites from Customers' Perspectives |
| Author: |
Jeong, Miyoung |
| Appeared in: |
International journal of hospitality and tourism administration |
| Paging: | Volume 3 (2002) nr. 1 pages 49-60 |
| Year: |
2002-03-06 |
| Contents: |
As the role of the Web is becoming diversified and specialized in the lodging business, interest has increased in appreciating the values that the Web can create for lodging customers. Based on Ho's value/purpose matrix, this study attempted to evaluate 35 lodging Web sites in an effort to identify the values that lodging Web sites are likely to provide to their customers. Results indicate that the majority of lodging Web sites are featuring product promotion, while they are lacking emphasis on motivating potential customers to visit their Web sites for product purchasing. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 12 of 49 found articles
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