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Journal description
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Details for article 1 of 8 found articles
| Title: |
Book reviews |
| Author: |
Jamison, Mark A. Einwiller, Sabine Rao, Madanmohan |
| Appeared in: |
JMM: the international journal on media management |
| Paging: | Volume 3 (2001) nr. 4 pages 234-240 |
| Year: |
2001 |
| Contents: |
Foundations of Communications Policy written by Philip M. Napoli. Hampton Press, Inc., 2001., Pp. viii, 344. ISBN 1-57273-343-8 Branding @ the Digital Age written by Herbert M. Meyers and Richard Gerstman (Eds.). Palgrave, 2001. 178 pages. ISBN 0-333-94769-X. http://www.palgrave.com The Eleven Immutable Laws of Internet Branding written by Al Ries and Laura Ries. Harper Business Publications, New York, 2000, 175 pages. ISBN 00601196211. http://www.harpercollins.com |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 1 of 8 found articles
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