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| Titel: |
Why communications management? |
| Auteur: |
Will, Markus |
| Verschenen in: |
JMM: the international journal on media management |
| Paginering: | Jaargang 2 (2000) nr. 1 pagina's 46-53 |
| Jaar: |
2000 |
| Inhoud: |
Management has always been about communications. Business strategy in particular can only work, if implemented. Part of the process is communicating strategy to all company's stakeholders. The more team-orientated a management style the more communications becomes a key success factor. By the same token, there has never been a management discipline for communications in its own right comparable to all the others that have developed over time: Neither Marketing nor HR nor even Finance were part of the original settings as, for example, laid out by Erich Gutenberg in the 1960s. All these “subs”; were initiated by increasing specialisation of business administration and developed to mature disciplines. This article will argue for yet another management discipline, communications management. The reasons are mainly twofold: on the one hand there are increasing needs on different types of communications even without the world-wide web (such as financial communications), which must be integrated in one holistic approach. And on the other hand there are increasing new challenges caused by the digital economy (such as customer related communications), which will have to be integrated in an even advanced holistic management approach. This article will combine both reasons, but mainly focus on the first aspect. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 7 van 7 gevonden artikelen
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