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| Titel: |
Aesthetic Values in Sustainable Tourism Development: A Case Study in Zhangjiajie National Park of Wuling Yuan, China 美学价值的重要性—武陵源张家界国家公园的可持续旅游发展 |
| Auteur: |
Wang, Yi Xia, Zancai Chen, Wei |
| Verschenen in: |
Journal of China tourism research |
| Paginering: | Jaargang 4 (2008) nr. 2 pagina's 205-218 |
| Jaar: |
2008-09-01 |
| Inhoud: |
Sustainability requires the tourism industry to consider development and protection simultaneously. It provides a healthy and balanced lifestyle for the population and, therefore, has received increased attention in the selected research area. Tourism is one of the industries that needs to put much focus on sustainable development because tourism can bring both positive and negative impacts on the environment and the people. This study looks into sustainable tourism development from a different perspective: protecting and improving aesthetic values. Aesthetic value can influence tourists' perceptions of the tourism destinations, and their excursion experiences. When the negative aesthetic perceptions of the landscape have influenced the tourists, they will transfer these perceptions onto the other parts of the trip, then to the whole destination. The aesthetic value can also influence ethical and economic value. When tourists feel any part of the landscape is ugly, the feeling will cause discomfort and even hatred of the trip. Negative feelings will affect the tourist buying and consuming habits thereby weakening economic value. This study explains the importance of protecting aesthetic value, using an example of the Zhangjiajie National Park in China. The study also gives some clarifications on how to protect and improve aesthetic values for the Zhangjiajie area. 旅游业的可持续性有赖于同时兼顾发展和保育。可持续旅游发展为人们提供健康、和谐的生活方式，因此成为旅游领域的研究热点。旅游可以为人类和环境同时带来好的和坏的影响，因此旅游业的持续发展是不能忽视的。本研究以不同的观点探讨可持续旅游发展－保护和提升美学价值。美学价值能够影响游客对旅游目的地和旅游经验的感知。如果游客认为景观缺乏美感，他们便会把这种负面的感知转移到旅游的其他方面，继而再转移到整个旅游目的地。美学价值还会对道德价值和经济价值造成影响。觉得整个或部分景观不美的游客会感到旅程不称心，有的甚至会觉得旅程很糟糕。这些负面的情绪大大降低了游客购买旅游产品或消费的意欲，因此经济价值会同样被削弱。本研究以中国张家界国家公园为例，说明保护美学价值的重要性，并对保护和提升张家界地区的美学价值提出了几点建议。 |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
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