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Journal description
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Details for article 5 of 7 found articles
| Title: |
Netlurking |
| Author: |
Kasavana, Michael L. Knutson, Bonnie J. Polonowski, Steven J. |
| Appeared in: |
Journal of hospitality marketing & management |
| Paging: | Volume 5 (1998) nr. 1 pages 31-44 |
| Year: |
1998-02-23 |
| Contents: |
The Internet is a new communication tool offering unparalleled opportunities for advertising and promotion to the hospitality industry. This article looks at the current state of marketing on the Internet and discusses several issues of concern, most notably audience measurement, bandwidth, and transaction security. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 5 of 7 found articles
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