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Details van artikel 2 van 5 gevonden artikelen
| Titel: |
Entertainment Value: The Concept and Its Dimensions |
| Auteur: |
Dobni, Dawn |
| Verschenen in: |
Journal of hospitality marketing & management |
| Paginering: | Jaargang 15 (2007) nr. 4 pagina's 5-23 |
| Jaar: |
2007-09-20 |
| Inhoud: |
Using a cost-benefit approach, this paper brings together a body of work from multiple disciplines to develop a conceptual model of entertainment value. The model outlines the factors that contribute to and shape assessments of entertainment value, and provides a platform for further studying the construct and developing strategies aimed at delivering it. While the model is intended to have broad application, its features and implications are animated here with illustrations from leisure and hospitality services. Entertainment has particular strategic relevance to leisure and hospitality providers, and it has been suggested that these industries could benefit from a better understanding of issues related to value in general. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 2 van 5 gevonden artikelen
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