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| Titel: |
Promotional Methods Used by Hospitality-Related Firms in Close Proximity to Pennsylvania Rail-Trails |
| Auteur: |
Stewart, Karen L. Barr, Jennifer |
| Verschenen in: |
Journal of hospitality marketing & management |
| Paginering: | Jaargang 13 (2005) nr. 2 pagina's 55-65 |
| Jaar: |
2005-10-25 |
| Inhoud: |
Rails-to-Trails Conservancy is a nonprofit organization that was established to facilitate the conversion of railroad beds into trails for recreational use. This study examines the promotional techniques used by hospitality-related firms located close to Pennsylvania rail-trails. Emphasis was placed on assessing the extent to which businesses choose to list their property in the Conservancy's guidebook and/or have a link through RTC's trail-link web site. Respondents to a mail survey generally felt that being located close to a rail-trail generates traffic and revenue and that it is valuable to list through RTC. Firms not listing through RTC cited a lack of awareness. Study participants indicated that the Internet and word of mouth are their top two promotional methods. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
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