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Journal description
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Details for article 1 of 6 found articles
| Title: |
An Investigation of the Relationship Among Service Quality, Customer Satisfaction and Behavioural Intentions in Spanish Health Spas |
| Author: |
Gonzalez, Ma Elisa Alen Brea, Jose Antonio Fraiz |
| Appeared in: |
Journal of hospitality marketing & management |
| Paging: | Volume 13 (2005) nr. 2 pages 67-90 |
| Year: |
2005-10-25 |
| Contents: |
Taken as a final variable in a pattern in which service quality and customer satisfaction are related, customer behavioral intentions seem to be an underesearched relationship. Using a model with the preceding concepts, this article shows how perceived quality is related to behavioral intentions by analyzing customer satisfaction. All appropriate measures are identified by means of a personal interview with customers who attend spa resorts. The results obtained demonstrate the importance of service quality on customer satisfaction as well as on behavioral intentions. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 1 of 6 found articles
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