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| Titel: |
An Exploratory Study of Perceived Importance of Web Site Characteristics: The Case of the Bed and Breakfast Industry |
| Auteur: |
Jeong, Miyoung |
| Verschenen in: |
Journal of hospitality marketing & management |
| Paginering: | Jaargang 11 (2004) nr. 4 pagina's 29-44 |
| Jaar: |
2004-11-29 |
| Inhoud: |
Little research has been documented on how Bed and Breakfast (B&B) operators conduct their business on the Internet from customers' perspectives and what perceptions customers had toward B&B Web sites. As an exploratory effort toward theory development, this study examined one actual B&B Web site in a midwestern area and identified antecedent variables of customers' behavioral intentions to use a B&B Web site. Among three different constructs examined, customers' satisfaction with the information provided by the B&B Web site appeared to be the most powerful determinant of customers' intentions to use the Web site again. Implications and suggestions are included for B&B operators and future research. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 1 van 7 gevonden artikelen
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