|
| << vorige | volgende >> |
Tijdschrift beschrijving
Alle jaargangen van het bijbehorende tijdschrift
Alle afleveringen van het bijbehorende jaargang
Alle artikelen van de bijbehorende aflevering
Details van artikel 2 van 10 gevonden artikelen
| Titel: |
An Assessment of the Exposure Impact of Arena Advertising Displays and Implications for Leisure Events Planners |
| Auteur: |
Pokrywczynski, James |
| Verschenen in: |
Journal of hospitality marketing & management |
| Paginering: | Jaargang 1 (1993) nr. 4 pagina's 41-60 |
| Jaar: |
1993-09-01 |
| Inhoud: |
An assessment of both the exposure potential and the realized effects that advertising displays in arenas receive through live and/or pre-recorded media coverage of sponsored events are reported in this study. Results of a content analysis of various sports events show significant exposure time (up to five total minutes during a 15-minute segment) for arena displats placed within the camera angeles of broadcast coverage. Results from an experiment show significant differences among five sports events tested acorss various measures of advertising effects (e.g., recall, top-of-mind awareness). Results raise implications for both events sponsors and policymakers. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 2 van 10 gevonden artikelen
| << vorige | volgende >> |