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Journal description
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Details for article 8 of 9 found articles
| Title: |
Restaurants Can Find Gold Among Silver Hair: |
| Author: |
Knutson, Bonnie J. Patton, Mark E. |
| Appeared in: |
Journal of hospitality marketing & management |
| Paging: | Volume 1 (1993) nr. 3 pages 79-90 |
| Year: |
1993-06-11 |
| Contents: |
This article presents results from a study of 430 people, 55 years or older, about their eating out behaviors and their evaluation of the restaurant experience. Findings indicate that [1] the two strongest motivators for this segment to eat out are convenience and companionship, [2] nutrition and price are the dominant factors in menu selection, and [3] restaurants can improve service to this market. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 8 of 9 found articles
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