|
| << vorige | volgende >> |
Tijdschrift beschrijving
Alle jaargangen van het bijbehorende tijdschrift
Alle afleveringen van het bijbehorende jaargang
Alle artikelen van de bijbehorende aflevering
Details van artikel 3 van 7 gevonden artikelen
| Titel: |
Regionalization in Central and Eastern Europe |
| Auteur: |
Schuh, Arnold |
| Verschenen in: |
Journal of East-West business |
| Paginering: | Jaargang 13 (2007) nr. 2-3 pagina's 143-166 |
| Jaar: |
2007-03-09 |
| Inhoud: |
Regional players among the MNCs operating in Central and Eastern Europe have to decide if they should regard their businesses as a collection of individual markets or as a homogeneous region. The purpose of this paper is to examine if and how regionalization concepts have actually been implemented by foreign MNCs in CEE. The analysis focuses on the preconditions for the emergence of a regional strategy, on the identification of the main areas of regional integration, and the relationship between strategy and organizational structure. By using a longitudinal case study approach a better insight is gained on how regional strategies have emerged during the internationalization process of the firm and, if they have emerged, in which way they have manifested themselves in business decisions. The findings raise new questions about the regionalization construct with regard to the operationalization of regionalization, the relationship between strategy and structure, and its applicability to services. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 3 van 7 gevonden artikelen
| << vorige | volgende >> |
Toegankelijkheidsverklaring