|
| volgende >> |
Tijdschrift beschrijving
Alle jaargangen van het bijbehorende tijdschrift
Alle afleveringen van het bijbehorende jaargang
Alle artikelen van de bijbehorende aflevering
Details van artikel 1 van 7 gevonden artikelen
| Titel: |
In-Store Shopping Behavior |
| Auteur: |
Vianelli, Donata Dianoux, Christian Domanski, Tomasz Herrmann, Jean Luc |
| Verschenen in: |
Journal of East-West business |
| Paginering: | Jaargang 13 (2007) nr. 2-3 pagina's 115-142 |
| Jaar: |
2007-03-09 |
| Inhoud: |
The analysis of consumer shopping behavior is one of the most critical aspects which has to be taken into consideration in a context of retailing internationalization, where managers need to define the degree to which international firms can standardize or adapt their strategies in foreign markets. The aim of this research is to analyze and point out the main cross-cultural differences regarding in-store behavior comparing three countries: Italy, France and Poland. The study presents the results of an empirical research carried out on the household goods retail sector, which shows on a global level a positive growth trend that is predicted to continue in the next years especially through the internationalization of the retailing chains. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 1 van 7 gevonden artikelen
| volgende >> |
Toegankelijkheidsverklaring