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| Titel: |
Competition in the New Zealand Credit Card Market from the Consumer Perspective |
| Auteur: |
Chandran, Christine Matthews, Claire Tripe, David |
| Verschenen in: |
Journal of Asia-Pacific business |
| Paginering: | Jaargang 6 (2005) nr. 1 pagina's 59-74 |
| Jaar: |
2005-06-07 |
| Inhoud: |
It is argued that markets are competitive when consumers have a significant range of options, including with respect to price. Therefore the New Zealand credit card market might be considered competitive, although there is a high degree of similarity in banks' offerings. Previous United States studies have suggested that consumers fail to distinguish between different banks' credit card offerings, which contributes to the high profitability of their credit card businesses. This study looks at consumer awareness of the pricing of credit card services in New Zealand, and finds that it is very low, suggesting that the extent of actual effective competition in this market may be overstated. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 2 van 5 gevonden artikelen
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