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Journal description
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Details for article 47 of 123 found articles
| Title: |
Design of Destination and Attraction-Specific Brochures |
| Author: |
Getz, Donald Sailor, Lisa |
| Appeared in: |
Journal of travel & tourism marketing |
| Paging: | Volume 2 (1994) nr. 2-3 pages 111-131 |
| Year: |
1994-02-09 |
| Contents: |
The design of destination and attraction-specific brochures is examined, with particular reference to attributes of attractiveness and utility. Results from three focus groups are employed to generate hypotheses, which can be tested. Implications are drawn on the design and use of brochures and their role in trip motivation and destination choice. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 47 of 123 found articles
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