DESTINATION BRANDING: CREATING THE UNIQUE DESTINATION PROPOSITION (2nd ed.), edited by Nigel Morgan, Annette Pritchard and Roger Pride, Elsevier Butterworth-Heinemann (Linacre House, Jordan Hill, Oxford OX2 8DP, UK; 200 Wheeler Road, Burlington, MA 01803, USA), ISBN 0750659696, 2004, xi + 313 pp. (tables; 31 figures, references, index), US $36.95 (paperback). Reviewed by Frank M. Go
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