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Details for article 33 of 55 found articles
| Title: |
Power Usage in the Channel: |
| Author: |
Richardson, Lynne D. Powers, Thomas L. |
| Appeared in: |
Journal of marketing channels |
| Paging: | Volume 1 (1993) nr. 4 pages 31-50 |
| Year: |
1993-02-19 |
| Contents: |
The methods of power that are used in a channel relationship have various impacts on indiviudals and institutions within the channel. This paper constrasts the perceptions of the relative source and use of those methods by presidents and sales managers within in the brewing industry. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 33 of 55 found articles
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