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Journal description
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Details for article 13 of 55 found articles
| Title: |
Consumer Market Beliefs About Retailing |
| Author: |
Alpert, Frank |
| Appeared in: |
Journal of marketing channels |
| Paging: | Volume 3 (1995) nr. 4 pages 91-115 |
| Year: |
1995-01-18 |
| Contents: |
This study emprically examines the subject of general beliefs that consumers have about retailing. Results from a survey of 485 consumers about the degree of consumer endorsement for sixteeen market beliefs are reported and discussed in terms of implications for retailing management. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 13 of 55 found articles
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