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| Titel: |
At the End of the Day, I Want to Be Close to Home: Adult Students' Preferences for College Proximity to Work and Home |
| Auteur: |
Roszkowski, Michael J. Reilly, Paul J. |
| Verschenen in: |
Journal of marketing for higher education |
| Paginering: | Jaargang 15 (2005) nr. 1 pagina's 81-95 |
| Jaar: |
2005-10-12 |
| Inhoud: |
Using 10 distinct samples, analyses were conducted to determine whether empirical support could be garnered for the proposition that working adults selecting a college for part-time studies tend to consider the proximity of the school to their home to be more important than the school's proximity to where they work. On a hypothetical task (first 5 samples), a clear preference for home proximity was evident. However, when real-life choices were studied (last 5 samples), the evidence for a preference for proximity to home was much weaker, perhaps because the research was conducted in a metropolitan region with numerous college choices, so that the perceived proximity to home and work were identical in most instances. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 3 van 5 gevonden artikelen
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