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Details for article 5 of 5 found articles
| Title: |
Gender Effects on the Major Selection Process—A Five-Year Study: Implications for Marketing Business Programs of Small Private Colleges to Women |
| Author: |
Kolhede, Eric |
| Appeared in: |
Journal of marketing for higher education |
| Paging: | Volume 11 (2001) nr. 2 pages 39-60 |
| Year: |
2001-06-01 |
| Contents: |
The level of interest among women in choosing business as a program of study has contributed substantially to both the nationwide growth of business majors from 1970 to 1987 and the decline that followed. Should undergraduate business programs therefore adopt a gender-based marketing strategy in order to more effectively attract and retain students who demonstrate an interest in the study of business? This five-year study of undergraduates at a small western private college revealed similarities and differences between males and females in their expectations of a business program. These gender comparisons point to product development and promotional strategies business programs of small private colleges can employ for meeting female students' educational expectations. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 5 of 5 found articles
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