|
| << vorige |
Tijdschrift beschrijving
Alle jaargangen van het bijbehorende tijdschrift
Alle afleveringen van het bijbehorende jaargang
Alle artikelen van de bijbehorende aflevering
Details van artikel 5 van 5 gevonden artikelen
| Titel: |
The Student Is Not the Customer—An Alternative Perspective |
| Auteur: |
Bay, Darlene Daniel, Harold |
| Verschenen in: |
Journal of marketing for higher education |
| Paginering: | Jaargang 11 (2001) nr. 1 pagina's 1-19 |
| Jaar: |
2001-09-01 |
| Inhoud: |
This paper investigates some of the reasons that institutions of higher education should NOT regard the student as the customer. It is proposed that differences between profit-seeking enterprises and colleges and universities preclude the customer-focus from being an entirely useful one. In fact, the student-as-a-customer paradigm may cause institutions to concentrate on short-term, narrow student satisfaction, rather than meeting the long-term needs of an entire range of stakeholders. An alternative paradigm, the student as collaborative partner, is proposed and its potential benefits are examined. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 5 van 5 gevonden artikelen
| << vorige |