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| Titel: |
The broadcaster's responsibility for advertising |
| Auteur: |
Goldstein, Henry R. |
| Verschenen in: |
Journal of broadcasting & electronic media |
| Paginering: | Jaargang 5 (1960) nr. 1 pagina's 79-86 |
| Jaar: |
1960 |
| Inhoud: |
The expanded enforcement of various rules and laws by the Federal Trade Commission, and the heightened interest by Congress and the Federal Communications Commission in areas of advertising content have caused many broadcasters to become cognizant of some of the inherent problems of this subject. We may break this subject down into two sub-problems: WHAT may be said, and, WHO is held responsible if standards are ignored or breached? Considering the ultimate penalties under the Communications Act of 1934, and the less familiar hazards of FTC and other rulings, the broadcaster should welcome a guide such as this memorandum, particularly since Mr. Goldstein states as his “personal opinion that the new administration will take even stronger steps than those recommended by Attorney General Rogers.” |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 10 van 13 gevonden artikelen
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