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| Titel: |
Harry s Truman's 1948 election: The inadvertent broadcast campaign |
| Auteur: |
Carroll, Raymond L. |
| Verschenen in: |
Journal of broadcasting & electronic media |
| Paginering: | Jaargang 31 (1987) nr. 2 pagina's 119-132 |
| Jaar: |
1987 |
| Inhoud: |
By the last month of the 1948 campaign, Harry S Truman had come into his stride as a speechmaker. Although acknowledged as effective on radio, Truman's financially plagued campaign included only a few national broadcasts of major speeches. The importance of broadcasting to campaign workers was clear, but strategies for using the broadcast media to reach voters were minimal. In spite of capitalizing on the candidate's incumbency to obtain press coverage, arrangements for broadcast coverage were left strictly to local people. Unlike earlier and later presidential campaigns, the use of broadcasting was an inadvertent aspect of the 1948 campaign. |
| Uitgever: |
Routledge |
| Bronbestand: |
Elektronische Wetenschappelijke Tijdschriften |
Details van artikel 7 van 10 gevonden artikelen
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