Dimling, John Roser, Connie Husson, William Tankel, Jonathan David
Verschenen in:
Journal of broadcasting & electronic media
Paginering:
Jaargang 31 (1987) nr. 1 pagina's 103-112
Jaar:
1987
Inhoud:
Hugh Malcolm Beville, Jr. Audience ratings: Radio, television, and cable. Hillsdale, NJ: Erlbaum, 1985. 362 pp. $39.95 (cloth) Lynda Lee Kaid, Dan Nimmo, & Keith R. Sanders (Eds.). New perspectives on political advertising. Carbondale, II: Southern Illinois University Press, 1986. 388 pp. $34.50 (cloth) Sidney Kraus & Richard Perloff (Eds.). Mass media and political thought: An information-processing approach. Beverly Hills: Sage, 1985. 350 pp. $29.95 (cloth) Dolf Zillmann & Jennings Bryant (Eds.). Selective exposure to communication. Hillsdale, NJ: Erlbaum, 1985. 251 pp. $29.95 (cloth) Jennings Bryant & Dolf Zillmann (Eds.). Perspectives on media effects. Hillsdale, NJ: Erlbaum, 1986. 358 pp. $29.95 (cloth) NAB Research and Planning Department. Radio in search of excellence: Lessons from America's best run radio stations. Washington, DC: National Association of Broadcasters, 1985. 150 pp. $20.00 (member, paper), $40.00 (nonmember, paper) William E. McCavitt & Peter Pringle. Electronic media management Boston: Focal Press, 1986. 325 pp. $19.95 (paper) Norman Marcus. Broadcast and cable management. Englewood Cliffs, NJ: Prentice-Hall, 1986. 368 pp. $26.95 (cloth)