Hyde, Stuart W. Crawford, Robert P. Woods, David L.
Verschenen in:
Journal of broadcasting & electronic media
Paginering:
Jaargang 1 (1957) nr. 2 pagina's 174-180
Jaar:
1957
Inhoud:
Two books have recently crossed this desk which are deserving of comment. The first of these is My First 10,000,000 Sponsors,by Frank Edwards (New York: Ballantine Books, Inc. 1956. 185 pp. 35c). Edited by Bernard Rosenberg and David Manning White One book, for which it is possible to predict an important future is Mass Culture, subtitle The Popular Arts in America. (Glencoe, Illinois: The Free Press, 1957. 561 pp. $6.50.) Three from Hastings HOW TO ANNOUNCE FOR RADIO AND TELEVISION. Edited by William I. Kaufman. New York. Hastings House, 1956. 95 pp. $2.50. AN AD MAN AD-LIBS ON TV. By Bob Foreman. New York. Hastings House, 1957. 173 pp. $4.50. HOW TO USE A TAPE RECORDER. By Dick Hodgson and H. Jay Bullen. New York. Hastings House, 1957. 216 pp. $4.95. THE FUNNY MEN. By Steve Allen. New York: Simon and Schuster, 1956. 280 pp. $3.95.