A sociolinguistic view of the language of persuasion in Jordanian society
Titel:
A sociolinguistic view of the language of persuasion in Jordanian society
Auteur:
Al-Khatib, Mahmoud A.
Verschenen in:
Language culture and curriculum
Paginering:
Jaargang 7 (1994) nr. 2 pagina's 161-174
Jaar:
1994
Inhoud:
This paper investigates persuasion as a sodolinguistic phenomenon in Jordanian society. It focuses upon three main modes of persuasion: trustworthiness, argument, and emotional appeal. It also explores attitudes toward a number of factors that might facilitate persuasion success, and highlights the influence of religion, heritage and other socio-cultural factors on persuasiveness. The study maintains that devices such as the Quranic verses, the Traditions, wisdoms and proverbs, as well as trustworthiness, are crucial parameters in the formulation and change of one's attitude, beliefs and orientation.
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