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Journal description
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Details for article 8 of 13 found articles
| Title: |
Medical Doctors and Consumers View Medical Advertising |
| Author: |
Burton, Gene E. |
| Appeared in: |
Health marketing quarterly |
| Paging: | Volume 9 (1991) nr. 1-2 pages 81-95 |
| Year: |
1991-12-26 |
| Contents: |
This study finds that more and more medical doctors are advertising their services and changing their opinions of that advertising. Overall, consumers still have a more positive attitude toward doctor advertising than do the doctors. Within the medical ranks, specialized dentists reflect a more positive attitude toward the advertising of their services than other practicing doctors. |
| Publisher: |
Routledge |
| Source file: |
Elektronische Wetenschappelijke Tijdschriften |
Details for article 8 of 13 found articles
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