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  The Marketing of Dental Wellness
 
 
Titel: The Marketing of Dental Wellness
Auteur: Budden, Michael C.
Browning, Scott R.
Verschenen in: Health marketing quarterly
Paginering: Jaargang 7 (1990) nr. 3-4 pagina's 23-32
Jaar: 1990-08-03
Inhoud: Dentists are often credited with being pioneers in the field of wellness. For years, dentists have espoused the virtues of periodic checkups, eating right, and regular oral care. Dentists wishing to promote oral health (dental) wellness have many tools available to them. Speaking engagements, newsletters, public service announcements, group activities and advertising can all be utilized to spread the word on the methods and benefits of possessing good oral health. Dentists that stress preventive dentistry in their practices can positively and directly impact the oral health of their patients. Good practice management, besides being adminsitratively sound, can be another factor in promoting dental wellness. Dental wellness does not happen by accident. It is the result of committed professionals working in conjunction with concerned individuals toward a common goal-good oral health.
Uitgever: Routledge
Bronbestand: Elektronische Wetenschappelijke Tijdschriften
 
 

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