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                                       Details for article 6 of 6 found articles
 
 
  Using Demographics to Predict Smoking Behavior: Large Sample Evidence from an Emerging Market
 
 
Title: Using Demographics to Predict Smoking Behavior: Large Sample Evidence from an Emerging Market
Author: Prinsloo, Melani
Tudhope, Lynne
Pitt, Leyland
Campbell, Colin
Appeared in: Health marketing quarterly
Paging: Volume 25 (2008) nr. 3 pages 289-301
Year: 2008-08-22
Contents: Smoking and nicotine addiction are among the major preventable causes of disease and mortality. Being able to target promotional campaigns effectively relies on a good understanding of the demographics of smokers and potential smokers. This study reports on the results of a large sample survey of the demographics of smokers and non-smokers in South African townships. Using logistical regression, it finds that smokers tend to be significantly, older males who are less educated, and somewhat surprisingly, with no religious affiliation. Implications for public health policy are identified, and avenues for future research recognized.
Publisher: Routledge
Source file: Elektronische Wetenschappelijke Tijdschriften
 
 

                             Details for article 6 of 6 found articles
 
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